RESPONSIVE WEB DESIGN

Responsive web design incorporates layout that is user friendly on all platforms, including mobile devices, such as smart phones, iphones, ipads or tablets. To stay competitive in today’s market with the increasing use of mobile devices, your site should be responsive — in other words — people using mobile devices should be able to easily view your site and respond to you.
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Communicating your ideas in a fresh, concise style takes expertise. Web viewers have a preferred writing style, and content must be to the point. Web pages should incorporate keywords people search but content should flow naturally and capture viewers’ attention.
A palate of colors creates the look and feel of your site. Photos bring your ideas to life and complement your written content. In addition to the information you provide your viewers, a visually created tone ─ an elegance, vibrant colors, or bold graphics ─ make your message real.
Managing SEO is very technical and requires continuous research and analysis to stay on top of the latest techniques. No skilled SEO expert can honestly guarantee top search engine ranking. Beware if a web design company promises you the moon.
The internet stands at the center of most marketing today, leading consumers to products and services.Think about why you want a website. For web presence? To drive business? Blog about your industry? Sell merchandise? Branding and marketing strategies should support your purpose.
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Vital facts to consider:

  • 91 percent of adults keep their smartphones within arm’s reach. (Source: Morgan Stanley) Guilty as charged. (quoted in Forbes in 2013)
  • Even more important to entrepreneurs: 9 out of 10 mobile searches lead to action. More than half lead to sales. (Source: SearchEngineLand) Stunning. (quoted in Forbes in 2013)
  • Mobile shoppers now convert 160% more often on sites optimized for smartphones. (Bill Siwicki, Managing Editor of Mobile Commerce for Internet Retailer 2014, quoted in mobilemarketingwatch.com)
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Content Management System (CMS) is a user friendly site development system, such as WordPress (WP). While people often create blog websites using CMS, it is very adaptable for any type of site and is also used in responsive web design. Adding content or photos is much easier than with traditional websites. The site development structure provides great flexibility to change the look of a site or add a section to all pages at the same time.
Through CMS, your website viewers can enjoy engaging design features like parallax scrolling, relevant photos and aesthetic layouts.

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